General Mills Scoops up Retail Sales
General Mills knew their new dairy-free yogurt was a winner. All they had to do was get it in shoppers’ carts.

Digital Demo, a new, innovative method for demoing grocery products, mobilized shoppers across the country to buy, try, write about, and even share about General Mills’ new yogurt.

The results? In the targeted stores, just one Digital Demo led to a 1.5% increase in dollar share in the yogurt category. That’s tasty.

Download the free case study to learn how Digital Demo helps grocery brands drive product sales, track repurchase, and even generate positive word of mouth.
 
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