Field Agent Case Study: General Mills Increases Category Share with Digital Demo

General Mills knew their new dairy-free yogurt was a winner. All they had to do was get it in shoppers’ carts. Digital Demo, a new, innovative method for demoing grocery products, mobilized shoppers across the country to buy, try, write…

Salesforce Datorama Guide: Marketing Intelligence for Retail Marketers

Retail Marketing Guide: Navigate Evolving Shopping Behaviors The retail industry is undergoing unprecedented changes, redefining retail marketers’ understanding of consumer behavior. It is essential for retail marketers to understand the changing dynamics of the industry and how to best reach…