Retail Marketing Guide: Navigate Evolving Shopping Behaviors
The retail industry is undergoing unprecedented changes, redefining retail marketers’ understanding of consumer behavior. It is essential for retail marketers to understand the changing dynamics of the industry and how to best reach their customers, while also driving efficiency across their entire marketing budget.
In this guide, you will learn:
- Three top trends impacting the retail marketing landscape
- Ways retailers can improve connections with customers
- How marketers can think about crafting their strategies around data and intelligent analysis
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